Fall 2006 Newsletter
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Today's market is not really a confusing one. Put simply: the market is in a correction mode. This is nothing new or something to be alarmed about. It's just correcting. It always does. This is part of the market cycle. The trick to this market is to know how much it is correcting in your geographic area of interest.
What is surprising is that people no longer choose to remember the old adage: "Buy low, sell high." Take it from me: this is definitely a Buyer's Market on the North Coast, so it is time to take those stock gains and buy that second home you've been thinking of all these years. This is not the end of the up-tick in real estate — especially in the market I service — but the mind-set of your home as a savings account should be put aside for a while. The part of the equation people so easily ignore is the enjoyment factor. What is it worth to you to have something that brings you pure pleasure?
From my perspective, the hardest part of the market recovery will take place in areas with large, new housing tracts. Especially hard hit will be areas where the school systems are not highly rated. The Mendocino Coast and Anderson Valley do not have any such tracts. We have the opposite: a lot of unique, site-built properties with larger tracts of land or specialty settings, such as oceanfront homes or hilltop Valley homes with big views.
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Another fact to consider is that most of our properties are on one plus acre of land with stunning views and conveniences akin to the city at well-below city prices for a comparable property.
I am equally stunned when I hear people chortle about the drive to Oakland, SFO or Sacramento to fly off on a vacation. Unless you are traveling weekly for business, the trip to the airport is a small price to pay for living in scenic luxury and peace of mind the rest of the year. We locals have mastered that "inconvenience" by staying at a hotel near the airport that features long-term parking the night before we fly. It turns out to be a bargain as well as a way to dispel those arguments.
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Some Buyers like to calculate square foot price. If you are one of these, be sure you factor in the acreage price, plus the infrastructure price, such as well and septic, garden installation, and underground electrical connections. In the city, where you are used to having everything at the lot-line of a property, it might be hard to imagine the effort that it takes to have all those services installed off the beaten track. I know, first hand, the cost and amount of sweat equity that goes into this part of building.

In short, there are well-priced properties waiting to be snatched up. I'll help you with comparable sales figures and a thorough knowledge of this market if you are ready to take the plunge. Truly, there is no time like the present to take a look at the North Coast area for that dreamed-of "move to the country" or "ideal place to retire."
Cheers!
Gio
October 2006
phone: 707-937-2101